I have crafted the UX of many loved SaaS B2B and B2C products for global companies with cross-functional teams over the last 12+ years. I deliver on experience in design strategy and interaction design that drives success from the product inception to accelerated growth. I operate as player-coach to dynamic teams by developing design frameworks and nurturing adaptive collaboration.

Brands worked with




Air Booking experiences through volatility
Lead to Principal Designer • 2019-23 | Multi-year Roadmap UX
I led 4 designers and a design technologist across multiple product releases. I designed features and was involved in all aspects of the product lifecycle.
Facts & numbers
91%
“clients recommend our design services.”
Customer stories
Their creativity and attention to detail transformed our brand completely!
Customer stories
“Awake Design Agency brought our ideas to life with exceptional creativity and precision, exceeding expectations.”
Sarah Mitchell
Marketing Head at TalentConnect
Looking to elevate your brand? We craft immersive experiences that captivate, engage, and make your business unforgettable in every interaction.







